A Brand Strategy Microbook for Escaping the Price War

Description :

This isn’t a guidebook. It’s a signal fire.
Written for creators, makers, and brand builders tired of fighting the price war.
This microbook helps you uncover the invisible forces that shape customer behavior—and begin shifting your brand toward value, not discounts.

What You’ll Get:

• A strategy essay unpacking how the price trap begins—and why most brands fall into it.
• A mini strategy module introducing TTUP-01 (Core Value, Environment & Behavior)
• Visual diagrams & frameworks to help you think and communicate clearly
• Reflection prompts to help you speak your truth and redefine your brand stance

This Chapter Is For You If...

• You're tired of competing on price but don’t know what to say instead
• You need to help clients or teammates articulate value
• You're building a brand strategy practice that goes deeper

Note from the Author

This is Chapter 1 of an 8-part series. Each chapter will focus on one pattern or trap that silently shapes how brands operate.
You can use each chapter as a strategy tool, a reflection map, or a teaching guide.
Start here. Spark your shift.

Start your shift here. This isn’t a manual—it’s a matchstick.

Strike it. leann.flows@gmail.com